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Influence Psychology of Persuasion, Factfulness, Tipping Point 3 Books Set GennarosFastCookItalian and a thoughtful shelf-saver forDescription Influence, New and Expanded UK: The Psychology of Persuasion In the new edition of this highly acclaimed bestseller, Robert CialdiniNew York Times bestselling author of Pre Suasion and the seminal expert in the fields of influence and persuasionexplains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this